- Ads should be placed on pages that are predominantly madeup of text. It is the text of the page that determines the contextof the page for relevant ads. Images, icons and pictures do notcount as pages that can contain ads.
- If a page contains a robots.txt file, it needs to be removed or ifthis is not possible the following two lines must be added toallow the Google content bot to crawl your site:
Disallow
- If any page on your website contains frames, select the‘Framed page’ checkbox when you are generating the ad layout code for that page.
- Ads should not be placed on pages that require a login.
- Ads should be placed on pages where the content does not frequently change.
- Show ads on the section of the page that is visible to users without having to scroll down. This makes the ad readily available to the visitors and enhances the opportunity for clicks.
- Try different formats for each content page of your site. Try using different ad formats to complement the layout of each page. Google offers samples of ad formats for AdSense publishers to choose from.
- Customize your colors.
- Allow Google to crawl your site in order to target relevant ads to each page.
- Place the AdSense code within the frame containing content, if there are any frames on your page. If an ad code is placed in an empty frame or a frame that doesn’t contain any text, Google will not be able to gather content and target any relevant and money-making ads to the page.
- Do not overload your pages with clutter. Statistics show that visitors to a site scan the first page. If it is cluttered or not easy to navigate through they will not go any further.
- Use channels to track performance. Group your pages into channels to see how one domain is performing as opposed to another. This way you can see which layout and color combination is working better than others and it will help you maximize your revenue on all pages.
